Generating traffic and engagement is important, but it must be closely tied to your core subscription offering and target audience. 

The fierce competition for users' attention poses a significant hurdle. 

To cut through the noise and stand out, a unique engagement experience with a significant price award is one way to trigger the excitement of your audience, for both new and existing users.

As part of their young audience engagement strategy, Finland’s leading business newspaper was able to attract 24k players in their first stock market game. 

In Sweden, their main financial newspaper got 17k players when they rolled out Fantasy Fund’s investment game. 

Both companies’ success created significant traffic and engagement on their websites, which resulted in an increase in readers and subscribers.

Gamification Drives Reader
Revenue for Media

An increasingly financially savvy audience opens up a company to new readers and markets.
Giving readers increased understanding and an incentive to engage with relevant sponsored content increases advertising revenue and other commercial deals.

Use gamification to incentivize
users to register

“We have known for a long time that our readers are deeply interested in the stock market.
We wanted to capitalize on this interest to engage with users and potentially gain new subscribers
as well as advertisers. Gamifying the stock market proved to be a great way to incentivize
users to register on our site to play.”

Investment Gamification Helps
Bridge the Gap to Financial Literacy